Our Story

Unapologetic
Aspiration.
No shame.

Everyone thinks it. We just say it — and put it on a hoodie.

YACHT
WORTHY

40m

The minimum, obviously

How It Started

Born on a dock in Ibiza

It started with a question. A friend of ours — fearless, shameless, magnificent — would walk into any marina, any party, any gathering of beautiful people on expensive boats, and ask the one thing everyone else was thinking.

"How many meters is your yacht?" Not subtly. Not apologetically. Directly. Confidently. With the kind of audacity that makes everyone in earshot laugh, cringe, and secretly wish they had the nerve.

That question became a brand. Because in a world of performative humility and false modesty, there is something genuinely refreshing about saying the quiet part loud.

We are all, at some level, temporarily embarrassed millionaires. We are all gazing at the superyachts in Monaco harbour and thinking: one day. Yachtworthy is for the ones honest enough to admit it.

"We are all staring at the boats in Monaco harbour thinking the same thing. We just had the nerve to put it on a hoodie."

— Yachtworthy, Est. 2025

Dress for the yacht you want

Not the one you have. Not the one you can afford. The one you're going to step onto one day — rosé in hand, sun on your face, someone asking if there's a helipad. There is. Obviously.

The ask is everything

Our founder's greatest lesson: if you want to come on someone's yacht, you have to ask. The worst they can say is no. The best they can say is yes and point you toward the helipad. Ask the important questions. Ask them directly. Ask them wearing a Yachtworthy hoodie so everyone knows where you stand.

Standards are not negotiable

We have a minimum. We don't apologise for it. Forty meters, ideally. A sun deck, naturally. Good company, absolutely. Life is too short for small ambitions and smaller yachts. Know your standards. Wear them on your back.

Currently between yachts

We are not embarrassed by the gap between where we are and where we're going. We are pre-minted. We are aspirationally liquid. We are spiritually in Monaco, technically wherever we happen to be. The hoodie closes the distance.

What is the name of your yacht? ✦How many meters is your yacht? ✦Can I come on your yacht? ✦Currently between yachts ✦Amalfi dreams Ryanair budget ✦Seeking: 40m minimum ✦Technically homeless. Spiritually Monaco. ✦Is there a helipad? ✦What is the name of your yacht? ✦How many meters is your yacht? ✦Can I come on your yacht? ✦Currently between yachts ✦Amalfi dreams Ryanair budget ✦Seeking: 40m minimum ✦Technically homeless. Spiritually Monaco. ✦Is there a helipad? ✦

Unapologetic

We don't do performative humility. We don't pretend we're not looking at the yacht. We are absolutely looking at the yacht. We have questions about the yacht. We may need to come on the yacht.

Aspirational

Pre-minted. Aspirationally liquid. Spiritually in Monaco. The distance between where you are and where you're going is just a matter of audacity. And the right hoodie.

Honest

Everyone thinks it. We just say it. That's the whole brand. That's the whole point. The joke is the honesty, and the honesty is the joke, and somewhere in the middle is a very good hoodie.